ZOOM IN: Kay Claude, Becoming A Beacon of Positivity.

KayClaude is an emerging voice in South African hip-hop, bringing raw emotion and authentic storytelling to the forefront of the genre. Inspired by the likes of South African pioneers such as Riky Rick, AKA, and Cassper Nyovest, Kay Claude’s music serves as a beacon of hope for many.

Growing up in a township surrounded by peers caught in the grip of drugs, he found a way to escape through music. For him, music is not just an art form but a pathway to a better life—a way to rise above the challenges of his environment.

Having experienced so much at a young age, Kay Claude’s lyrics reflect the realities of township life. He sees himself as a “hood story reporter,” capturing the struggles, dreams, and aspirations of those around him. “Most of the things I speak about are what I’ve lived through or witnessed in my community,” he says. His music resonates deeply with South Africans, particularly those who understand Sesotho, as he bravely addresses real-life issues often overlooked in mainstream music. Kay Claude is driven by the belief that his stories will inspire others and potentially change lives.

For Kay Claude, creating music is a deeply personal process. Every song begins with the beat, which sets the tone and emotion for his storytelling. “The feeling the beat gives me is everything,” he explains. A sad beat inspires introspective narratives, while an upbeat rhythm calls for high-energy tracks. This meticulous approach to music-making reflects his commitment to crafting songs that not only entertain but also evoke genuine emotion.

A fan of trap music, Kay Claude has spent years refining his sound to stand out. He blends the fast-paced, energetic essence of trap with vernacular rap, creating a unique style that is as authentic as it is innovative. “I always wanted to be different,” he shares, emphasizing the effort he has poured into developing his sound and quality.

Kay Claude’s anticipated mixtape, Product of Kasi in the City, is set to drop on January 31, 2025. This project promises to showcase his growth as an artist, with 10 songs produced by his new collaborator, Demp Rising. The mixtape also features exciting collaborations with artists like SeaC Adkins, Worldwar Jack, Snipes Nhlapo, and Falo Troy. With a listening session planned in Johannesburg and a launch event later in the year, Kay Claude is ready to share his story with the world.

South African hip-hop has always been a voice for cultural expression, and Kay Claude’s music embodies that legacy. By staying true to his roots and telling real stories, he is poised to leave a lasting impact on the genre.